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Ask any marketing genius what the secret of selling is, and they will always answer packaging - the ability to package up second class products in a manner that looks first class. Although that maybe isn't fair in Sun's case as they prepare the mother of all packaging by taking a bunch of Sun kit and literally installing it in a big ass shipping container.

Prices start at around 1/2 million US dollars and for that you get a pretty container decked out with the Sun logos and stuffed full of Sun hardware. Put it on the back of a truck and take it around to your mates for the ultimate "look at me" experience. Although, security is a concern, there is no denying what is inside the beast and therefore sat in any car park (or WalMart) it wouldn't take a genius to come along and literally lift it, complete with all your data!
For more information visit Sun.
tags: sun
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